Adidas Introduces TERREX MYSHELTER Primaloft Jackets, Bridging the Gap Between Performance and Sustainability

Sunday, October 3, 2021/ Editor -

• adidas TERREX comes together with Parley for the Oceans and synthetic insulation provider PrimaLoft to bring industry-first innovation to outdoor enthusiasts

• The new collection offers consumers high performance insulation, composed from 100% recycled fiber, and uses no-dye technology

• Offering the perfect blend of performance, sustainability and style, the women’s and men’s models will launch October 1

Dubai, October 3, 2021: adidas has today introduced a new outdoor range for FW21, designed to support its ambition to help end plastic waste. Created in partnership with PrimaLoft® and Parley for the Oceans to help end plastic waste, the TERREX MYSHELTER PrimaLoft range brings together 100% recycled insulation, powerful sustainable credentials and the same iconic MYSHELTER style.

The new range celebrates the change makers – those who see challenges in sports or sustainability not as an obstacle, but rather as an opportunity to do better. It also aims to raise the voices of iconic women who motivate, inspire, and engage their communities, including adidas ambassador and the first Saudi female to climb Mount Everest Raha Moharrak.

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