Abu Dhabi, 16 February 2022:  Abu Dhabi Media, the UAE’s leading public service broadcaster and media company, announced that it has ended the contract with MediaSat, a subsidiary of Choueiri Group. 

Starting from February 2022, the exclusive rights for advertisement sales services in the field of entertainment will be reverted to Abu Dhabi TV network, and Abu Dhabi Media’s radio channels, print publications, and digital platforms. 

Abu Dhabi Media will start working closely with its clients, including prominent brands, marketing and advertising companies, and digital consumers to meet the requirements of its partners and stakeholders.

Abdul Raheem Al Bateeh Al Nuaimi, Acting General Manager at Abu Dhabi Media, said: “The media, advertising, and marketing industry is undergoing rapid changes, with advertisers being more interested in social media and digital platforms due to the rise in demand for these platforms. Accordingly, we strive to adapt to market trends swiftly by providing integrated solutions across our digital channels. We believe that the Abu Dhabi Media team is able to meet the requirements of advertisers in accordance with our commercial strategy.”

Abu Dhabi Media recognised MediaSat’s efforts and its cooperation at the previous stage. The company affirmed its commitment to providing interactive content across all its platforms to reflect the audience’s aspirations and interests, as well as provide brands and advertisers with unique opportunities to reach a wider audience.

Abu Dhabi Media will continue its journey of innovation and development in content creation to enhance its leading position further. The company will continue to provide the best services and channels to reach the audience, which supports its leading position.

In 2020, Abu Dhabi Media launched its strategy for producing unique content that reflects the aspirations and interests of the audience, developing digital content, expanding commercial partnerships throughout the Middle East and North Africa, and empowering local talents.