ARB Emirates Continues its Prestigious Partnership with ADIHEX for the Third Consecutive Year

Abu Dhabi, September 2, 2023 - ARB Emirates, which operates under the umbrella of Al Masaood Group, and is the leading market brand in four-wheel-drive accessories and outdoor gear, today announced their participation as the official automotive partner for the third consecutive year at the 20th Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2023. This marks the company's third consecutive year as the official automotive partner and its 14th year of participation in the prestigious event. 

The annual event, held under the patronage of His Highness Sheikh Hamdan Bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club, will take place from September 2 - 8 at ADNEC, Abu Dhabi. Drawing inspiration from its successful streak in previous iterations, ARB Emirates is geared up to showcase a variety of its latest product ranges for off-road enthusiasts.  

Walid Youssef, General Manager of ARB Emirates, said: “We are excited to continue our partnership with ADIHEX. This partnership enables us to honour and celebrate the distinctive culture and traditions of the UAE. It also demonstrates our dedication to preserving and promoting the country’s cultural heritage. The extensive selection of ARB products that we are offering this year will enable 4x4 enthusiasts to get the latest innovative gear for their upcoming off-road escapades. Through our expansive network of over 100 dealers across the UAE, ARB products are an irrefutable part of the country’s outdoor experience.”

During the inaugural day of ADIHEX, ARB Emirates will introduce for the first time the MT64 Suspension, an advanced system designed to redefine off-road experiences. In addition, the firm will launch its innovative Smart Self – ARB Linx, which provides users with the capability to manage driving lights, compressors, and monitor tyres and suspension statuses with just one click. The company will also feature additional products, such as the ARB Slide Kitchen, Wash Stations, Awning Alcoves, and IQ Lights. Attendees visiting the ARB Emirates exhibition stand may directly reserve the highly sought-after ARB Earth Camper, a durable and customizable product designed to withstand various climatic conditions.

To further enrich the visitor experience, ARB Emirates will showcase vehicles such as the Nissan Patrol Y61, Jeep Gladiator, and Suzuki Jimny each decked up with ARB’s accessories. Exclusive promotional offers of up to a 70% discount on selected ARB products will be available throughout the exhibition’s duration. In a pioneering initiative to engage female adventurers, ARB Emirates will host a women-centric workshop, featuring experienced guest speakers from various backgrounds, including road club members, rescue teams, and off-road enthusiasts. Attendees will also have the opportunity to partake in a raffle, and a chance to win the ever-popular ARB Recovery Gear.

Since its inception in 2003, ADIHEX has ardently championed the cultural legacy of the Middle East and Africa. Its platform reflects contemporary trends spanning equestrian, hunting, and camping realms, addressing both conventional and modern hunting approaches. ARB Emirates can be found at stand 3.D03 during the event.