6th November 2023, Abu Dhabi, UAE – Operation:Falafel, the beloved Middle Eastern street food brand, renowned for its modern twist on traditional Arabic recipes, has just launched a gastronomic giant – the 1 Meter Shawarma – at its first dine-in store in Abu Dhabi. This culinary marvel, perfect for sharing, is designed to cater to up to four food enthusiasts and is available exclusively at the Abu Dhabi branch for AED99.
 
The 1 Meter Shawarma is not just about size; it's a feast for the senses, served with a generous side of Fries, Garlic, Spicy Mayo, Sliced Pickles, Coleslaw, and Mexican Pickles. This new offering aligns with Operation:Falafel's commitment to providing authentic Middle Eastern flavors while creating a unique dining experience for its customers.
 
Currently exclusive to Abu Dhabi, the 1 Meter Shawarma will be made available in KSA by mid-November. However, it will remain a unique feature of the Abu Dhabi branch within the UAE.
 
The introduction of this new menu item is expected to enhance the dining experience for customers, offering an affordable and unique option that is perfect for group dining. The brand's recent expansion into the vibrant area of Al Dana in Abu Dhabi and the opening of two additional branches in KSA this month are indicative of Operation:Falafel's robust growth and its strategy to tap into new markets.
 
With a mission to modernize traditional Arabic recipes for today's diverse audience, Operation:Falafel continues to build on its growth trajectory, committed to broadening its brand offerings and solidifying its footprint in both existing and emerging markets.