• A new way to stretch and straighten multiple hair types from wet, with no hot plates or heat damage. Powerful focused airflow dries and straightens simultaneously from wet, achieving a natural straight style with a smooth shiny finish, fast.

• Pre-sale of the Dyson Airstrait™ straightener is now live on dyson.ae and dyson.sa ahead of arrival in the region.

 

 

Dubai, United Arab Emirates, 26th January 2024: Fuelled by the desire to improve everyday technology, Dyson have announced the arrival of the highly anticipated Dyson Airstrait™ straightener to the Middle East. Coming in two colourways; Nickle Copper and Prussian Blue, the Dyson Airstrait™ promises wet to dry straightening with air, with no hot plates and no heat damage.

 

After launching in the United States last year, the Dyson Airstrait™ straightener took social media by storm with anticipation building as to when the product would arrive in the Middle East. Dyson are excited to reveal the Airstrait™ straightener is finally coming to the UAE and Saudi Arabia, and there’s an opportunity for customers to get their hands on the limited quantity before anyone else as pre-sale is now live on dyson.ae and dyson.sa.

 

Engineered for multiple hair types, the Dyson Airstrait™ can achieve a natural straight style, with body and movement, whilst maintaining the strength and healthy look and feel of their hair. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one machine.  

 

“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.” James Dyson, Founder and Chief Engineer.

 

Along the arms of the machine are two 1.5mm apertures. Airflow is accelerated through these apertures, creating two high-velocity downward blades of air. Projected at a 45° angle, they converge to form one focused jet of air, creating the downward force to straighten hair as it dries, with control. This directional airflow helps align the hair strands for a smooth and shiny finish. 

 

The science behind styling

Dyson has been researching into the science of style for over a decade and is investing half a billion GBP to expand and accelerate research and technology development across the beauty category. Dyson engineers have studied in detail everything from the structure of hair, to airflow dynamics whilst understanding thermal, mechanical and chemical damage – and the subsequent effects on hair health.   

 

To change your hair style, hydrogen bonds within each hair strand must be broken and reset to hold a new shape. This can be done with heat or moisture. Styling with powerful airflow from wet, results in less need for high heat, creating less frizz and flyaways  and protects natural shine .  

 

When hair is wet, water naturally weakens these bonds. In this state, the bonds are more elastic and can be reset as hair dries, without using extreme temperatures. By using the optimum level of heat and controlled airflow, we’ve found a way to style hair with less damage.  Styling with air allows for the creation of straight styles whilst maintaining volume and movement. Once hair is dry and aligned, the bonds are reset in different ways, locking the new style in place. 

 

Dyson Hyperdymium™ motor

The Dyson Airstrait™ straightener is powered by the Hyperdymium™ motor – specifically engineered to be at the heart of Dyson’s Hair Care technologies. It is small, light and powerful enough to generate the airflow needed to dry and straighten hair simultaneously, from wet. A 13-blade impeller spins up to 106,000rpm, propelling over 11.9 litres of air through the machine per second. This generates up to 3.5kPa of air pressure, enough to straighten hair as it dries. At 27mm, the motor is small enough to fit in the handle – with no sacrifice on power. 

 

Intelligent Heat Control 

Like the rest of the Dyson hair care range, the Dyson AirstraitTM straightener features an intelligent heat control. Glass bead thermistors measure the temperature of the airflow 30 times per second to prevent heat damage and protect hair’s natural shine. This data is sent to the microprocessor which regulates the heating element, ensuring airflow doesn’t exceed the temperature required. 

 

Two styling modes. Temperature control.

The Dyson Airstrait™ straightener has ‘Wet’ and ‘Dry’ styling modes, and a ‘Cool’ mode to set the style. The ‘Wet’ and ‘Dry’ modes are pre-set with the specific heat and airflow combination for the best results. In ‘Wet’ mode, choose among three heat settings of 80°C (175°F), 110°C (230°F), and 140°C (285°F). In ‘Dry’ mode, choose between 120°C (250°F) or 140°C (285°F) or a top up “boost”. For airflow control, there are two speed settings, low flow and high flow, as well as a cold shot and root drying mode.

 

Book a Beauty Lab experience and try before you buy

Dyson Demo stores at Mall of the Emirates, Dubai Mall, Mirdiff City Center and Dubai Hills Mall all offer the unique Beauty Lab service within the mall environment. This is a private salon space where customers can feel comfortable trying any of Dyson’s haircare technology, including the Dyson Airstrait™ straightener, and will be able to seek advice from the Dyson experts on hand, discovering Dyson’s iconic hair care collection with ease. Visitors will be offered private consultations and an expert shopping experience on a booking-basis across all the personal care range. 

 

The Dyson Airstrait™ straightener will be available from all Dyson Demo Store in the UAE and KSA soon priced at AED 1,999 and SAR 1,999 For those who want to be the first to have their hands on the highly anticipated product, pre-sale is now live at dyson.ae and dyson.sa.