Abu Dhabi, UAE, 14 May 2024: ADNEC Group participated in IMEX Frankfurt 2024, known as 'the heartbeat of the global business events community', to showcase the incentives offered by the ADNEC Centre Abu Dhabi to event organisers worldwide from 14th to 16th May. Through its participation, ADNEC Group reaffirmed its leading position in the business tourism industry and highlighted its exceptional capabilities in hosting prominent international events.

ADNEC Group joined the Discover Arabia breakfast session on May 14, alongside various stakeholders from the Middle East business and leisure tourism sectors. In the presentation, ADNEC Group's Corporate, Conferences, and Exhibitions divisions expanded their international footprint, showcasing the group's facilities, infrastructure, and capacity to host large-scale events.

As the largest events venue in the Middle East with over 153,000 square metres, ADNEC Centre Abu Dhabi is a world-class venue with a wide variety of spaces, as well as a provider of one-stop-shop solutions for events.

Speaking at the Discover Arabia breakfast, Khalifa Al Qubaisi, Chief Commercial Officer at ADNEC Centre Abu Dhabi, said: “The ADNEC Centre Abu Dhabi is a multi-award-winning venue, offering organisers of exhibitions, conferences and other events outstanding facilities. We elevate the Middle East's business tourism sector while enhancing Abu Dhabi’s reputation as a premier destination, and in 2023 alone ADNEC Group hosted 282 events and welcomed 1.5 million visitors. As we achieve this success, we continue to keep sustainability on top of our agenda, striving to lead sustainable development initiatives to positively impact the environment and local communities.”

Participating in IMEX Frankfurt solidifies the Group's status as the premier events destination for global exhibitions and conferences in the MENA region. With its diverse business clusters, ADNEC Group ensures events success leveraging its top-tier facilities, premier event services, catering services, tourism offerings and hotel portfolio, bolstering Abu Dhabi's standing as the premier hub for business tourism and a globally recognised leader in conferences, exhibitions and congresses.

By engaging in the show, ADNEC Group establishes new connections and network opportunities with organisations worldwide, opening doors to potential future collaborations. IMEX Frankfurt stands as Europe's largest trade show for the meetings and events sector, providing an unmatched scope and exposure. The event attracts global event planners and buyers, providing exhibitors with access to thousands of influential decision-makers worldwide.