Abu Dhabi, 21 October 2024: The Abu Dhabi Music & Arts Foundation (ADMAF) is thrilled to announce the overwhelming success of the world premiere of 'Hamour Doesn’t Leave the Cubicle,' held at The Arts Center at New York University Abu Dhabi on October 18 and 19, 2024. This captivating Emirati theatre production, directed by Reem Almenhali and written by Ahmed Almadloum, delighted audiences with its humorous and satirical exploration of bureaucratic struggles in the workplace.

The event was a complete sell-out, with enthusiastic attendees filling the venue to capacity. The audience was captivated by the play's witty portrayal of office life, which transformed mundane tasks into moments of comedic revelation. The performance resonated deeply with viewers, who appreciated the blend of local artistry and universal themes.

Commissioned and produced by ADMAF, and co-presented by The Arts Center at NYU Abu Dhabi, 'Hamour Doesn’t Leave the Cubicle' is a testament to ADMAF’s commitment to investing in the youth and Arabic language theatre makers as part of their education & community outreach initiative, UAE Theatre Circle. The play also received UAE touring support from the Ministry of Culture, reflecting a national dedication to elevating Emirati voices in the arts.

Her Excellency Huda Alkhamis-Kanoo, Founder of the Abu Dhabi Music & Arts Foundation and Founder and Artistic Director of Abu Dhabi Festival, emphasised the importance of investing in the potential of our nation’s youth, empowering them to realise their dreams and ambitions by providing opportunities to develop their professional skills and thrive. H.E. highlighted the need to foster creative thinking and free, renewed thought to enable young people to contribute to the advancement of a progressive future and sustainable development for the UAE.

H.E. stated: 'We produced and commissioned the captivating play, Hamour Doesn’t Leave the Cubicle, as part of our efforts to empower young creatives and showcase their creativity locally and on the world stage. We strive to encourage them, enhance their experiences, and equip them with high-level skills in performing arts—whether in directing, producing, or acting. Looking ahead, we will continue to invest in youth to build capacities, refine talent, provide opportunities, develop professional expertise and encourage critical thinking.'

This theatrical production, directed by Reem Al Menhali, the 2020 Gulf Capital Creativity Award winner, sheds light on the bureaucracies of work-life with humour and satire, fostering critical thinking among students and raising audience awareness by addressing the commonalities that unite them, regardless of their diverse cultures. It tackled relatable experiences in the workplace with innovative comedic moments which was well received by the attendees.

The play, presented in Arabic with English surtitles, ensured accessibility for diverse audiences, further enhancing its impact. The stellar performances by the cast, combined with the sharp, comedic insights of playwright Ahmed Almadloum and the visionary direction of Reem Almenhali, left a lasting impression on all who attended.

ADMAF's role in commissioning this production underscores its commitment to supporting emerging Emirati talent and ensuring their voices are heard on local and international stages. The success of 'Hamour Doesn’t Leave the Cubicle' marks a significant milestone in the growth of Emirati performing arts.