The UAE-born brand introduces a unisex scent that blends vibrant freshness with smooth sophistication

Dubai, UAE, June 09, 2025 – Afnan Perfumes, the UAE-born fragrance house celebrated for its sophisticated fusion of East and West, proudly announces the launch of its newest masterpiece, Turathi Electric, a unisex Eau De Parfum that channels the radiant freedom and sophistication of summer at its peak.

Crafted for all, Turathi Electric opens with a vibrant burst of bergamot, lavender, and pink grapefruit, instantly evoking the sensation of a fresh breeze on a warm day. As the scent unfolds, it reveals a sleek and modern heart of crisp apple and cedarwood, adding depth and refinement. The base settles into a soft yet memorable trail of vanilla and amber dry, creating a glow that lingers long after the moment passes.

More than a fragrance, Turathi Electric is a mood, described as “a rush of crisp bright energy on a sunlit day.” It captures the effortless beauty of golden hours, breezy afternoons, and starry evenings. It is designed for individuals who embrace movement, spontaneity, and a signature scent that feels both energizing and smooth.

This latest addition to the Turathi collection reflects Afnan Perfumes’ ongoing commitment to blending modern elegance with the richness of timeless perfumery. Turathi Electric is an expression of confidence, luxury, and style that transcends seasons.